Sonic Branding

Crafting unique sonic identities.

Voice Cleaning & Music Scoring:

Excessive sibilance reduce, control of the reverb and the dynamic range.

Everything originates from the host's image, which serves as our visual reference. His tone of voice, his manner of speaking, and the symbolism surrounding him project a distinctive energy marked by firmness, determination, and an almost warrior-like presence. The environment as a whole suggests a philosophy of intellectual and strategic combat, deeply rooted in classical tradition and leadership.

Our goal was to translate that same atmosphere into sound. For this reason, a custom string quartet (double bass, cello, viola, and violin) was composed to evoke a solemn, serious, and elegant tone while maintaining a constant sense of tension. To further reinforce the feeling of emotional and intellectual battle, orchestral percussion elements were added, timpani, snare drums, and cymbals, aiming for a cinematic effect, slightly reminiscent of Gladiator, where percussion drives the pulse of epic determination.

Before

After

Audio Editing, Cleaning & Music Scoring:

Excessive sibilance reduce, control of the reverb and the dynamic range.

Audio corrections and adjustments were made across takes to homogenise the sound as much as possible, conceal recording imperfections, and achieve seamless transitions that preserve sonic coherence.

A harmonic guitar accompaniment and a pop-style drum rhythm were composed to maintain the dynamics and energy of the original advertisement, ensuring consistency with both the vocal tone and the presenter's expressions, lively, pleasant, and engaging.

Before

After

Audio Cleaning & Music Scoring:

Excessive sibilance was reduced, ambient noise was cleaned up, and traces of pre-existing background music were removed.

A new musical backing track was developed to better match the video, featuring electric guitar recordings and added drums, resulting in a more energetic and gritty sound.

The aim was to reinforce the powerful, rebellious atmosphere conveyed by the visuals, the host dressed in a black leather jacket and cap, standing in front of an Alpine-style wooden building, allowing the music to enhance that striking urban-meets-rural contrast.